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Force fruit children's clothing to become the only children's channel in Fujian children's clothing
On September 28, an important industry event for Fujian's children’s clothing sector took place in Fuzhou—the First Fujian Children’s Clothing Retail Development Forum. This significant event was co-organized by Li Guo Children’s Wear, which is among China’s Top Ten Children’s Wear brands, along with "Southeast Express" and "Fujian Children’s Channel." The forum was held at the Shangri-La Hotel in Fuzhou.
During the forum, there was also an award ceremony for Fujian Children’s Channel’s exclusive children’s clothing selection—FruiTi Fruit Children’s Wear. Fujian Children’s Channel is the first provincial TV channel dedicated solely to children in Fujian Province. It features innovative concepts and unique programming designed to entertain and engage kids across the region. Known for its vibrant content, it remains one of the most influential channels for children in Fujian.
In August 2009, after intense competition with several renowned children’s wear brands across China, FruiTi Fruit Children’s Wear was selected as the sole children’s clothing brand featured on Fujian Children’s Channel. According to Xu Liyang from Fujian Branch, FruiTi is a modern, large-scale children’s wear enterprise that launches over two thousand new models annually. Their products are exported to countries such as Japan, South Korea, Russia, the UK, and others. As a result, FruiTi has received numerous accolades including "China’s Top Ten Children’s Wear Brands," "2006 China Fashion Brand Style Award" (as the only national finalist children’s wear brand), "Top 100 Garment Enterprises in Guangdong," and "China’s Famous Brand Children’s Wear."
Since opening its first store in Fujian in 2006, FruiTi has expanded to cities like Fuzhou, Xiamen, Quanzhou, Nanping, Longyan, and Putian, establishing over 10 stores. This marks the initial completion of their first fruit-themed store image rollout. Following their designation as the exclusive children’s clothing brand for Fujian Children’s Channel, FruiTi launched extensive advertising campaigns on the channel, significantly boosting brand awareness and kickstarting a second wave of promotions within the Fujian children’s wear market.
The children’s wear industry in Fujian is still in its early stages, lacking strong leading brands. FruiTi, as a pioneer in this field, initiated the "First Fujian Children’s Wear Retail Development Forum" to share successful retail models and experiences with peers. The goal is to promote the healthy growth of the children’s wear retail industry in Fujian. The forum commenced at 2:00 PM on September 28 at the Gulangyu Chamber of the Shangri-La Hotel in Fuzhou.
It was also announced that a FruiTi flagship store would open in Fuzhou on the morning of September 28, located on the 5th floor of Dongshengqunsheng. A grand opening ceremony was held simultaneously. Additionally, the FruiTi 2010 Summer collection orders were also launched alongside the forum.