Fabric enterprises: painstaking research and development while listening to the needs of downstream apparel companies

Fabric enterprises: painstaking research and development while listening to the needs of downstream apparel companies

Beijing winter morning was exceptionally cold. At 8:30 the next morning after the conclusion of the 2012 Annual Textile Innovation Conference, two bus departs on time from East Third Ring Road, the first station according to Wen Group, and the next stop Beijing Takada Garment Co., Ltd. More than 30 car from the National Textile Products Development Center base of the president or executive of the enterprise, vice president of China Textile Industry Federation Sun Ruizhe, vice president of China Garment Association Feng Dehu, director of the National Textile Products Development Center Li Binhong, etc. Under the leadership of industry leaders, we share business ideas with apparel brands and communicate actual needs through visits, seminars and other activities. This is the second base in 2012, "President Club" activities. After a dozen minutes of collision, the bus stopped at Ewenki Group in South Fourth Ring Road. According to the article, in recent years there are too many dazzling results, the opening ceremony of the London Olympics the same day in the British Lancaster palace official residence outdoor clothing that show garden is particularly striking. T stage models, in addition to 25 international supermodel, there are Chinese business, arts, sports and so on in the field of big brother. The show not only shows the creativity of Chinese apparel brands, but also demonstrates the cohesion of the brand according to the text. During the visit to the enterprise, many details can be seen everywhere, confirming the success of Ewen brand. The main style of black and white gray decoration into the Chinese elements, improved Chinese home, the exhibition hall in the faint fragrance of tea leaves, note paper on the heart-shaped paper clip inserted into the small dried flowers ... ... according to the brand has been deeply branded Chinese culture, details of the service imprint. In recent years, according to the Group's multi-brand influence at home and abroad gradually expanded, according to the text by Xia Hua, her very organized and passionate to share, the experience of brand management companies. In her analysis of the value proposition of China's brand, the key elements are Chinese elements, corporate culture, employment mechanism and service awareness. The Chinese brand to be successful in order to have the qualities to be, Xia Hua's four-point induction impressive: the ability to create momentum, momentum, style, ability to create people. Subsequent exchanges, Xia Hua lamented the growth of China's clothing brand is actually a large part of the upper reaches of the upstream enterprises. She has also found that in fact, some fabrics imported from Japan, South Korea and other countries are partly exported from China. After several times of transfer, the cost has increased. Therefore, in her opinion, the docking links of the upstream and downstream industry chain in China have been opened up and are very beneficial to both the supply and demand sides. Xia Hua generous sharing triggered everyone's hot. "The current homogenization of the fabric is more serious, in order to improve product selection rate, we are also telling customers a story about product development encountered in the process of what is how to overcome the narrowing of the distance with the customer. We will be based on the style of the clothing brand, the new fabric with clothing styles to the customer recommended, we call it consultant marketing. "Also have good achievements in brand building Suzhou Chi Textile Research Co., Ltd. Cao Rongda, vice president said. "Look around peers, we will find that many businesses in addition to the boss, others do not work hard on the job, how to give employees the dream, give them a sense of belonging and sense of accomplishment, we need to upgrade." Guangdong Textile Co., Ltd. limited Yan Huaying, general manager of the company for employee management to say their true feelings. Urgently docking Takata company just moved to Beijing Yizhuang not long, 9-story building office size also let a pedestrian saw the strength of the brand. In recent years, Beijing Takada Garment Co., Ltd. under the "Takada" mainly three brands developed rapidly. "The positioning of the three brands are different, we choose the proportion of fabrics at home and abroad are also different, but in general, the proportion of domestic fabrics is still relatively large." Gao Shu-Li, chairman of the share of talk about her domestic fabric enterprises understanding. In her impression, the current domestic fabric grade is relatively low, the technical content is not too high, the other provided services are not satisfactory, a lot of fabric sales staff will pack a bag of fabric samples sent to the clothing Enterprises, do not understand what the business needs, of course, only waste effort. After hearing the introduction of Gao Shu-li, Sun Rui-zhe exclaimed: "Asymmetric upstream and downstream information may present a bigger problem. In fact, the current domestic fabric enterprises have outstanding advantages in the functional and environmental protection of their own products. Home base enterprises is the representative of the domestic excellent fabric enterprises.Apparel enterprises can integrate the upstream resources, the advantages of fabric enterprises into their own advantages. "The reality is that the domestic apparel brands have demand, but do not know which company can produce? Fabric enterprises have produced a good product, but do not know who to sell? It is exactly this phenomenon that makes the docking of upstream and downstream enterprises more urgent, and the discussion of efficient docking mode is even more urgent. However, Takada on the domestic fabric business established impression or have a certain representation, the problem pointed out is also a certain degree of pertinence. In order to make Takata, the first contact with a base company, better understand the development strength of domestic fabric enterprises, Li Binhong shared a story. Design director of a clothing brand before the knowledge of domestic fabrics with Takada the same, but was invited as "China popular fabric finalists," the judges, contact with many high-quality, high-tech content of domestic fabrics, the impression immediately Change, and in the subsequent product design, extensive use of domestic fabrics, not only greatly reduced development costs, but also established a stable upstream supply chain resources. Through the next direct communication with the base business, Gao Shuli surprised at the domestic fabric enterprises have such a strong product development capabilities, but also expressed the desire to further communicate. "We have been in the second and third tier cities before the department store to do Direct-based, in recent years are also doing stores, the rapid development of the brand needs upstream support, it can be directly with the fabric business docking to reduce the middle part of the two sides Is good for everything. " The conclusion of Li Binhong also emphasizes again the synergistic innovation: "For the clothing brand, how to control the purchase cost and reflect the cost advantage is very important. The upstream and downstream direct docking and sincere cooperation can make the supply chain become the real value chain." Reporter's Notes : Sun Ruizhe's remarks reveal the purpose of this trip, and now many Chinese clothing brand has jumped out of the industrial manufacturing model, they have explored the valuable experience in brand management, fabric business will bring inspiration to the brand road. In addition, most of the base companies have the experience of cooperation with international brands, have a more mature product development capabilities, through effective docking can better serve the domestic clothing brand. Through participation in this event, the reporter's feeling of "communication" is more profound. Fabric business needs such a platform, devote themselves to research and development of products at the same time, listen to the downstream clothing business in what to think, what to do, what is needed. The charm of communication lies in this. After the cognition and unification of both upstream and downstream sides, it is possible to realize the integrated innovation advocated by the industry. The sincere communication between both parties is the first step.

Guangzhou Yanzi Textile Co., Ltd. is a comprehensive company integrating design, development and production. Having certain influence and appeal in the domestic market, we have cooperated with more than 1,000 well-known brand clothing companies so far. Moreover, our products are sold well in more than 30 countries and regions including Middle East, Southeast Asia, Europe and America. Our company owns self-support import and export rights and has a domestic professional design team. We mainly produce diversified products such as embroidery fabrics, lace fabrics, jacquard fabrics and knitted fabrics, etc.
 
Yanzi Textile has a team that is hardworking, passionate and innovative. We are full of vigor and ideal in our work. Good services to our clients is the core goal of our daily work.

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Guangzhou Yanzi Textile Co.,Ltd , https://www.gzyanzilace.com

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