Taiwan fashion brand "iROO" announced it will officially enter the mainland market

Recently, Taiwanese fashion brand "iROO", born in 1999, announced that it will formally enter the domestic mainland market.

I believe many people first heard the name "iROO" in the hearts of some doubts - "iROO" What is it? Why iROO must be iROO?

"I" in "iROO" is "I", "R" is "Revolutionary", and 100 is 100 points. The perfect combination of these three elements is precisely what "iROO" consistently advocates "consumer-oriented" beliefs. It is also proof that "iROO" has been pursuing the concept of "four 1,000 points."

Over time, "iROO" is also a new interpretation of their own way, but perfectly adheres to the "4 1OO points" concept:

Best Quality: "iROO" offers consumers 100% of the highest quality;

Best Price: "iROO" offers consumers 100% best value for money;

Best Service: "iROO" provides consumers 100% of the most attentive service;

Best Ambiance: "iROO" offers consumers 100% of the most comfortable shopping space.

"IROO" creates a corporate culture of "no discount": that is, in addition to the fact that the selling price is not discounted, it also includes the following items: "No discount on product quality, no discount on staff service, no discount on management, no discount on education and training, Discount "the purpose. This concept of "no discounts" not only further illustrates the pursuit of "4 100 points", but also makes "iROO" one of the important reasons why it is easier to be remembered than other corporate images.

Another reason for the prestigious "iROO" comes from the professional team of "iROO". "IROO" is a team of professional designers who graduated from internationally renowned design institutes such as France, Italy, USA, Japan, etc. They are good at innovating while maintaining the "iROO" customary style of clothing. They are willing to refer to different designs Style and transform what they see and feel through their magical brain processes into the exclusive essence of the "iROO" clothes; they continually study cut details, carefully add fitting, color or soft grace or vivid jump, but everything It seems so perfect. Everything makes it a "iROO" quality guarantee.

Of course, it is "iROO" high-quality management team that complements the excellent designer team. From the meaning of the name "iROO" to the pursuit of the "4 1OO points" concept and the opening of the "no discount" era, it is all due to this savvy and strong management team. In 2012, as various international boutiques marched into the Taiwan market, "iROO" announced that it would march into the international market with the attitude of "light luxury and fashion week" on behalf of Taiwanese fashion brands. From Singapore, China to all over Southeast Asia ... " iROO "has been successful in the popular market draw their own fashion map.

At present, "iROO" is actively expanding the world, in Taiwan, Southeast Asia has more than 81 branches. More invitations to Taiwan's gold medalist S in 2012 endorsement, "iROO women's clothing" confidence in their own clothing is evident. "IROO"'s fashion is divided into "iROO women's", and "iROOHOMME men's " two categories. One "iROO women's" design main line is divided into "City will be popular", "Party fashion party", "Collection leisure Street" and "Accessory Accessories Series" in four parts. Accessory Accessory Series, which was officially released in 2012, is the finishing touch. It does not trace the embodiment of urban women's clothing taste in all occasions, with small accessories revealed, reflecting the wearer's "not with others" self-style. Regardless of which line of design, "iROO Women's Wear" aims to tailor the weekly series of new styles that are in sync with the world for the 28-45 year old women, making every woman wearing "iROO Women's Wear" more beautiful and confident.

Not just women, but also men's self-confidence can also be derived from the appearance. With the "iROO HOMME Men's Collection", which was born from the design concept of "emphasizing a high degree of fashion and never doing loose clothes", it is easy for men to gain self-confidence. Continuation of the "iROO" brand has always been "no discount" business philosophy, "iROO HOMME Men's Series" tailor-made indeed "no discount." "IROO HOMME Men's Series," the most proud of the three-dimensional cut, the clever line will naturally blend into the design of fashion, to create the comfort at the same time can also create comfortable clothes, not only will show the simplicity of the city will be, but also led the new men's Fashion trend.

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