Kawakubo and H&M will launch guest designer series this fall

Rei Kawakubo, founder and chief designer of Comme des Garcons, will be presenting H&M's guest designer collection this fall. Kawakubo is famous for her creativity and artistry. This time, she will design a women's line, a men's line, and some children's clothes. In addition, this collection also includes accessories and a custom neutral fragrance.

"I always focus on the balance between creativity and business. This is a dilemma, but for me, creativity always takes priority. Cooperation with H&M will be an exciting challenge that will give me an opportunity to have this dilemma. Push the state to the limit and try to solve it." - Kawakubo Ling, Comme des Garcons.

“Ryohiko Kawakubo is our long-awaited expectation. We are very happy to choose to cooperate with us. We highly respect Chu Kawakubo’s fashion concept and challenge the traditional fashion model; in addition, we also admire her artistic sense. The design approach. Particularly exciting is that we will be opening the first store in Kawaguchi's country, Japan's first store, at the same time." - H&M creative consultant Margareta van den Bosch

The series will be launched globally on the occasion of the opening of the second H&M Tokyo store in early November. Markets in other countries will be launched a few days later.

Comme des Garcons was founded in 1973 and is based on uniqueness and creativity. Comme des Garcons has always been the driving force behind the advancement of fashion and is never satisfied with the status quo. Currently, the company has 14 different brands, employs nearly 700 people, and stores are located in 25 countries.

Founded in Sweden in 1947, H&M, Hennes & Mauritz AB (H&M) is now synonymous with excellent price, fashion and high quality fashion. H&M's product range is rich, with several different design concepts including women's wear, men's wear, youth wear, children's wear and cosmetics. The company's clothing line was created by its own designers, pattern makers and purchasing staff. H&M has more than 68,000 employees and has about 1,500 stores in 28 countries.