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Nike is expected to become the national football federation clothing manufacturer
Nike Inc. is on the verge of becoming the official uniform provider for the National Football League (NFL) and the exclusive manufacturer of off-field apparel. According to a report by CNBC on the 11th, the deal still requires approval from NFL team owners before it can be finalized. Meanwhile, Under Armour will retain some limited clothing rights, particularly in relation to the NFL’s comprehensive testing programs.
The current apparel agreement between the NFL and Reebok International Ltd. has been in place since 2001. In that year, Nike lost out to Reebok in a highly competitive bidding process. Reebok reportedly paid $300 million for a 10-year contract, which is set to expire at the end of the next season. The competition for this lucrative deal has intensified, with Nike and Adidas now locked in a fierce battle. Notably, Adidas currently owns Reebok and also has a partnership with Under Armour.
Nike has confirmed that it is in active discussions with the NFL but has declined to comment on the ongoing negotiations. On the other hand, Adidas, which currently supplies uniforms for the NBA, has taken a more flexible stance. CEO Herbert Hainer stated in September that if another company offers a better deal, Adidas would consider accepting it, as losing the NFL apparel contract wouldn’t be a major blow to the company.
If Nike successfully secures the NFL deal, the sports industry will be watching closely to see how fans and players react. This move could mark a significant shift in the athletic wear market and signal Nike’s continued dominance in major sports leagues. With the current contract coming to an end, the next few months will be crucial for both Nike and Adidas as they vie for one of the most prestigious partnerships in professional sports.