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Talking about the Spring Festival marketing: the early bird has insects to eat
The Spring Festival is just around the corner. Here's a message sent by a manufacturer to its distributors, with a strong emphasis on the importance of staying open during this critical time:
"Dear Dealers and Friends,
As the Year of the Tiger approaches, we want to remind everyone that the Spring Festival is one of the most important holidays of the year. After a hard-working year, many people are looking forward to a well-deserved break. But what about our customers? They may still be thinking about your store when they need products or services. What would they feel if they find your door closed? Are our competitors also taking a break?
If we close early, what happens after the festival? Customers may not know who to turn to, and if no one answers the phone or comes to the door, they might lose trust in us. If our competitors remain open before and after the holiday, will we lose business? Will orders drop?
Remember, the early bird catches the worm. Those who open early during the Spring Festival can gain an advantage. Don’t let the start of the year be the end of your success!"
Many manufacturers and distributors tend to take a break during the Spring Festival, leaving a marketing gap. Factory staff often go on leave early, and dealers also take time off. This leads to a lack of focus and energy for planning effective marketing strategies.
However, the Spring Festival is actually a golden opportunity. With most competitors inactive, it’s a perfect time to stand out. Consumers are less influenced by ads and promotions, making it easier to make a lasting impression at a lower cost. Additionally, during family visits and gatherings, word-of-mouth marketing becomes more powerful. Proactive actions like after-sales service or customer engagement can spark conversations and build stronger relationships.
In some industries, such as insurance, the Spring Festival is taken very seriously. Companies use this time to strengthen customer relationships through events, personal greetings, and small gifts. Their efforts help build loyalty and create a positive brand image when customers are more receptive.
Whether you're a manufacturer or a distributor, it's essential to recognize the value of Spring Festival marketing. It's not just about being present—it's about creating a meaningful connection. With the right approach, you can maintain existing customers and attract new ones, ensuring a successful start to the new year.
In short, the early bird catches the worm, and the store that opens early will be the one that thrives!