Custom Shapewear,Shaping Vest,Shaping Tank Top,Body Shaping Tank Top,Body Sculpting Underwear Foshan Nanhai Boxin Clothing Co., Ltd , https://www.boxinfushi.com
Talking about the Spring Festival marketing: the early bird has insects to eat
The Spring Festival is fast approaching, and as a manufacturer, we want to share a message with our distributors and valued partners. Here's what we sent out:
"Dear Dealers and Friends,
The Year of the Tiger is coming, and we want to remind everyone in advance! The Spring Festival is one of the most important holidays of the year. After a hard year of work, people are eager to take some time off. But our customers won’t be resting. If they think of visiting our store to purchase products, what would they feel if they find the door closed? Are our competitors also taking a break? What happens when customers have questions after the holiday? No one answers the phone, no one comes to the door—how would that make them feel? If our competitors close before the festival and reopen afterward, could we lose business? Could we miss out on orders? The saying goes, 'The early bird catches the worm.' Stores that open early during the Spring Festival tend to see more success. Don’t let your business fall behind at the starting line!"
Many manufacturers and distributors often treat the Spring Festival as a quiet period for marketing. Factory staff usually take leave early, and dealers also enjoy their holidays in advance. This leads to a lack of focus and energy, making it easy to overlook how to effectively market during this time.
However, the Spring Festival is actually an excellent opportunity for marketing. First, most companies don't run any promotions or advertising campaigns, creating a window where consumers aren't bombarded with marketing messages. This is the perfect time to stand out with minimal investment and maximum impact. Second, during the festival, people are more social and connected with family and friends, which makes it ideal for word-of-mouth marketing. Activities like after-sales service follow-ups or customer engagement events can become conversation starters, spreading brand awareness naturally. Third, there’s a surge in consumer demand during the Spring Festival, especially as many stores remain closed. By opening early, you can capture this pent-up demand and satisfy customers who might otherwise turn to your competitors.
Interestingly, the insurance industry has mastered Spring Festival marketing. They plan carefully before, during, and after the holiday. Through frequent customer interactions, high-end appreciation events, and new-year tea parties, they maintain relationships with existing clients while attracting new ones. They also use “Fu†(a traditional Chinese character meaning "good fortune") activities to send blessings, red envelopes, and decorations to customers, reinforcing brand presence in a personal way. At this time, customers are more receptive to brand messages, as their defenses are lower. For insurance agents, visiting clients during the Spring Festival is not just a task—it’s a tradition. Small gifts, warm greetings, and friendly gatherings are common ways to build trust and loyalty. Their professionalism and approach are something other industries could learn from.
Whether you're a manufacturer or a distributor, many still underestimate or ignore the importance of Spring Festival marketing. However, with the right mindset and initiative, there are countless strategies to retain old customers and attract new ones. Let this New Year be the start of a successful season.
In short, the early bird catches the worm, and the store that opens first will reap the rewards!