First Lady of the United States Michelle Obama joins hands with fashion brand to promote health concept

First Lady of the United States Michelle Obama joins hands with fashion brand to promote health concept

Recently, the United States First Lady Michelle Obama together with the famous fashion brand to promote health concepts, encourage Americans to drink plenty of water, drink less Starbucks.

In order to publicize and promote the "drinking water campaign", Michel hired a number of fashion brands to create specific content, these brands include J.Crew, Rebecca Minkoff, Bloomingdale Department Store, BCBG, Scarlett, and Huffney Case and so on. Rebecca Minkoff, the popular Hollywood star fashion brand, designed a beach towel with the famous Bird Kiss pattern on the brand. Bloominger Department Store will host a special sales event. 10% of the sales revenue of bath towels will be given to the “Healthy United States Partnership” (PHA). The organization’s focus is to make healthy choices cheaper and closer to American families and children. J.Crew will sell a child T-shirt worth $25, and 100% of the net income will be used to support the "drinking water campaign."

The chief marketing officer of "Health United Partnership" stated that working with designers can make drinking water more fashionable. Advocating Americans to drink water is part of First Lady’s health promotion campaign. Americans have taken a large amount of calories from smoothies and Starbucks. She hopes people will turn to drinking pure water.