Severe economic development Shishi children's clothing bottleneck

Severe economic development Shishi children's clothing bottleneck

Severe economic development Shishi children's wear bottleneck

Shishi is a clothing city and has a complete textile and apparel industry chain. The children's wear industry centered on Fengli, a famous children's wear in China, is a major part of Shishi's textile and clothing industry. Shishi's children's wear is famous, but it must be pointed out that in today's increasingly severe economic development situation, Shishi's children's clothing industry and other textile and garment industries are also facing the issue of transformation and upgrading.

After 30 years of development, Shishi has formed a children's wear industrial chain with Fengli Street as its core area. There are more than 300 children's wear enterprises and more than 1,000 children's wear stores, involving children's wear product development, design, garment processing, from production to information and logistics. , accessories, accessories and marketing and other fields. Among them, Fengli is the birthplace and gathering place of the Shishi children's wear industry. It is one of the three largest children's clothing industry clusters in China. The area not only has gathered a large number of children's clothing manufacturing enterprises, but also has created “Overseas Chinese Township Commercial City” and “South China Children’s Wear City”. Such as the children's clothing-based commercial city. Shishi children's wear, which took one step ahead of others, once occupied half of the Chinese children's wear market. This industry phenomenon is amazing.

If you do not enter, you will retreat. This is a truth shared by all walks of life. This is also true of the Shishi children's wear industry. If it is immersed in yesterday's results, it will be difficult for the Shishi children's wear industry as a whole to achieve new breakthroughs and may even decline. In the new historical period, from the perspective of the development of the industry itself, there are many new challenges for Shishi children's clothing, and it is necessary to seriously reflect on it in order to clarify the thinking for further development in the future.

Analysts pointed out that there are currently three major bottlenecks in the Shishi children's wear industry.

One: It is the industrial advantage that is being cut. From the perspective of the overall textile and apparel industry, the Shishi children's wear industry also cannot avoid the problems of rising raw material prices and rising labor costs. Production costs are constantly rising, and profits are shrinking. At the same time, because the Shishi children's wear enterprises are more processing enterprises, and the stores are mostly wholesale, they are all at the bottom of the value curve, and the profits of the enterprises are low.

Two: It is the lack of product core competitiveness. With the continuous improvement of living standards, consumers increasingly pay attention to the quality of products, especially the importance of children's clothing quality. The investment in R&D and design, brand building, and the use of fabrics are related to the core competitiveness of products. These factors are the shortcomings of most Shishi children's wear enterprises. Without the core competitiveness, it is difficult for the products to generate more added value.

Three: The lack of industrial regeneration. What we must also see is that the vast majority of children's clothing enterprises only stay in the production of garments, and it is rare to extend and expand into related fields. As a result, the overall industry form is monotonous, affecting the industry's regenerative power and post-development power, which in turn restricts the overall industry from becoming bigger and stronger.

Yesterday's performance can be exceeded? How to do today? What will happen tomorrow? From the industry's own development, Shishi children's clothing industry is looking forward to a comprehensive and thorough transformation and upgrading.

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