Star cross-over design tide brand fashion is more fashionable than fashion

Star cross-over design tide brand fashion is more fashionable than fashion

In recent years, it's become increasingly common for artists to dive into the fashion industry, but what's stood out is the growing interest among male artists in launching their own fashion brands. From Jay Chou’s PHANTACi and Luo Zhixiang’s STAGE, to Zhang Zhenyue and Ge Minhui’s Work n Play, and Li Chen and Pan Yubai’s NPC, the list goes on. Other names like Samson’s Subcrew, Edison Chen’s CLOT, JUICY, ACU, and Lin Junjie’s SMG in Singapore have also made waves. These brands are not just about fashion—they're about identity, culture, and a unique way of expressing oneself. Jolin Tsai recently expanded her creative endeavors by launching her personal brand, “72 Change,” based in New York City. This move marks a significant step in her career beyond music. The brand has already gained traction, with impressive sales figures—reportedly reaching $1 million in the first quarter alone. Jolin has been deeply involved in the design process, aiming to translate the essence of her music into visual form through her clothing. The term "Tide brand" has emerged as a label for these artist-driven fashion ventures. These brands cater to a specific group—the "influx," a generation that values individuality, cultural identity, and artistic expression over mainstream trends. Unlike previous generations, they don’t follow blindly; instead, they shape their own style, blending traditional Asian elements with modern influences to create something entirely new. Many of these brands use innovative marketing strategies, such as limited releases and free song promotions, to engage their audience. Their appeal lies in their authenticity and connection to music, which resonates strongly with fans. When an artist launches a brand, it's not just about fashion—it's about loyalty, admiration, and shared values. This trend reflects a deeper shift in how young people perceive culture and identity. They seek more than just products; they want stories, meaning, and a sense of belonging. Brands like CLOT, STAGE, and NPC have become symbols of this movement, representing a blend of creativity, heritage, and innovation. As the tide continues to rise, it's clear that the fusion of music and fashion is here to stay. With the right balance of artistry and business, these brands are not only capturing attention—they’re shaping the future of style.

Christmas Decoration

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