Comprehensive Dialysis Gift Industry Status

First, the gift industry's market positioning Many gift manufacturers have shouted 10 million a year, 30 million two years, five years to create a billion sales of high-spirited slogans. From the analysis of the characteristics of the gift consumer market, gift group purchase users seldom purchase the same or the same type of gifts many times. They are pursuing new, extraordinary and special gifts. In the gift-manufacturing enterprises with scarce varieties, it is only an ideal to rely on a product to obtain the excess of the group purchase market. Under the premise of limited market capacity (group purchase market), more merchandise has become a gift into the market, and gift distribution channels have limited energy. The current mode of operation of the gift production enterprises wants to achieve large sales, but it is only the dream of more than 95% of gift production companies.

The gift market is only a non-mainstream market and does not have the characteristics of a large consumer group that is dependent on such big markets as clothing, food, housing and transportation. Therefore, only small and gift-producing companies can more effectively rely on the advantages of the vessel's small, well-turned, point-of-shoulder, and gain the motivation to maintain development. Such enterprises have already deepened their awareness of gift development and integrated themselves into the gift market, which could set off Chen Chen’s frenzy in the gift market. However, this is already the destination of their business and they tirelessly move forward.

Therefore, the limited increase in the size of the buyer’s purchaser’s market has loomed over the market’s total amount. Relying solely on the potential of tapping in the group buying channel, it has been unable to provide sufficient funds for the rapid development of the enterprise. Ten years ago, large and medium-sized gift manufacturing enterprises had transformed and institutionalized the reforms, and the results were less than 10%.

The gift market is a limited business incubator, and its channels can only allow enterprises to obtain the first pot of gold in the development stage. Only the traditional thinking of jumping out of the gift circle, looking at the big market and major roads can bring the company into a new realm.

The gift industry does not have the stability of the channels owned by the general industry. The original intention and purpose of the traditional industries to enter the gift market is to use it as a new profit growth point, that is, adding a branch line to the original channel system and playing a part in the overall marketing. The impact is quite small.

The trading companies of gift channels are generally small-scale sales units, relying on traditional pressure goods, margins, and other methods to bind gift trading companies, so as to achieve the purpose of real agent marketing the local market, and cannot be used in China’s gift channels. Make a pass.

Gift trading companies have a single sales channel and sales method. They cannot have retail outlets like traditional agents. Sales cannot maintain sales continuously. They are not destined to store inventory as traditional dealers, and cannot be used for gift production companies to achieve rapid recycling.

Therefore, the sales volume generated by small-scale modules and single-sale gift trading companies cannot be predicted and deduced, thus extending the capital flow cycle of gift manufacturing companies and increasing the operational risks of gift manufacturing companies.

Second, the current structure of the gift industry's analysis The gift industry's industrial chain consists of three blocks, constitute the gift of money into the basic outline of the entire process.

The gift production company is the foundation of the industry chain and undertakes the induction and improvement of the product supply and product innovation opinions in the industry.

Gift trading company is the central axis of production and consumption in the industry chain. It is responsible for the promotion of finished products, the maintenance of relationship-buying customer relationships, and the collection and feedback of finished product innovation opinions.

Gift buy customer is the consumer layer of the industry chain, and it is the final link of converting the finished product of the industry chain into money.