Interview with Li Ning: Business and Life

Interview with Li Ning: Business and Life

: “I’m still reading Zi Zi Tong Jian recently,” he added, “I feel very fulfilled too. I don’t like to be too utilitarian.” Once, Li Ning even photographed a “Pop Art”. According to "- wearing red sportswear, black suit jacket, holding an Olympic champion trophy.

At the end of the last century, Li Ning was honored as the "World's Best Athlete in the 20th Century" by the authoritative International Association of Sports Journalists. In the 100 years, only 25 people have won this award. Li Ning's name and Pele Perry, boxing Ali and trapeze Jordan ranked together.

In 2006, Li Ning was elected the 60th Asian hero of the American “Times Weekly”. The journal thinks “this is a legendary figure who has a flexible mind in both gymnastics and business careers”. At that time, Li Ning Sports Goods Co., Ltd. had already listed on the Hong Kong main board market. This is also the first domestic sports goods brand listed in Hong Kong. As the company’s chairman, Li Ning himself and his family control 37% of the company’s shares, and Li Ning’s own value is as high as nearly 2 billion yuan.

“Li Ning proved one thing,” commented Time magazine. “In China, the glory of business can also be as good as the gold medal of the Olympic Games.” But Li Ning’s name was not classified in this issue as “ In the "businessman", but in the "athlete and explorer" column.

In fact, the "explorer" Li Ning is indeed the other side of his little-known. In the first few years of business, Li Ning continued to be “electric shocked” and even became an actor. "This is personality," admitted Li Ning. "I'm a person who loves freedom."

Now, in addition to opening the board of directors, Li Ning is not seen at the headquarters of the company located in Times Square, Causeway Bay, Hong Kong. He has lived his life in rich people's quarters in Deep Water Bay, Hong Kong. The film "Seven King Kong" and the TV drama "Wulin Supreme", which he participated in the performance, still have disc sales in Hong Kong.

In fact, he began to learn Chinese painting from Wu Dongkui when he was 18 years old. At that time, Li Ning was the main force of the national gymnastics team. “Much of the time he came to study painting was on weekends. No one in the canteen was cooking. We both soak a bowl of instant noodles.” Wu Dongkui said.

Li Ning's favorite painting is "black bamboo." "After painting, I am no longer impetuous when practicing gymnastics," Li Ning realized. "The bamboo and bamboo painting method of combining hardness with softness, and the flexible bamboo leaves are all examples of the movement in gymnastics."

Several years later, Li Ning's Dan Green became more and more familiar. His gymnastics career also reached a peak. In 1984, Li Ning won three gold medals in free gymnastics, rings and pommel horses at the Los Angeles Olympics. “When I returned to Guangxi, it was almost all out there,” he said. “I'm sitting in a cab. There are cheering crowds everywhere. I enjoy it and I think it's impossible to have a second life.”

Four years later, at the Seoul Olympics, Li Ning fell from the ring. Since then, he no longer draws.

The Chinese people's response to Li Ning's defeat was "a bit slow to come." Li Ning's smile after falling from the ring and the pommel horse made him become a “sinner” from “hero”. Some even mailed Li Ning to “hanging ropes” and “**”.

"I like to laugh," Li Ning later said. "It's a personality and attitude." But China in that era was just liberated from the closed state. It was full of eagerness to be upset. "People need a championship and they don't need sports."

"At that time, I was most likely to be a head coach or an officer," he recalls. "But I was angry and I ran away when I patted my butt." Li Ning chose the road to do business. In the sports world, it is a precedent. "First draw the money, then paint it." He left a sentence.

"At that time, I especially admired him." Li Ning said, "When I was an athlete, I never walked through Chinese-branded clothes. The idea was very simple and I didn't know what would happen eventually." And Li Jingwei thinks that Li Ning is young and smart. "The character is good." His attitude toward Li Ning was "throw him in the swimming pool and let him go to school. I just watch on the shore and be a lifeguard. When it's not working, then stretch it. Then I put it again." Open, look again. A few times down, Li Ning will swim better than me, more than me."

The feeling of initial fission was all in some detail. "When we were athletes, it was very special," Li Ning recalled. "Anything else, the country will give you a good idea." When it was all on its own, "I don't know what to do with the certificate. How was the project book written? There is no intermediary."

"A sporting competition, there is a rule to tell you in advance, at the moment you are finished, it is over." Li Ning, who first entered the Shang Hai, felt that "doing business is not so simple." At the first order meeting, no one bought Li Ning. product. "I had to think of ways to promote myself. In order to distinguish from traditional sales, I gradually built up a franchise system."

The first step in opening up the situation was the 1990 Beijing Asian Games. Li Ning found familiar national sports committee officials and used patriotic enthusiasm to persuade them to abandon the $3 million foreign company sponsorship, and chose to take out only 2.5 million yuan. Li Ning.

In August 1990, in the Qinghai-Tibet Plateau on the roof of the world, Li Ning took the snow-white “Li Ning” sportswear as a representative of the athletes and took over the Asian Games Flame from the Tibetan girl Dawa Yangzong. The form of the sacred flame was very rare at that time in China. This time of sacredness was fixed in the hearts of people through television. So far, many people can recall the scene on the roof of the world.

During the entire Asian Games torch relay, 200 million people directly participated in the process. 2.5 billion Chinese and foreign audiences learned Jianlibao and Li Ning from the media. During the torch relay, through the TV station, people found that the party and national leaders wore clothes of “Li Ning”.

After the Asian Games ended, "Li Ning" clothes became popular in China overnight. In the closing month of the Asian Games, Li Ning received a purchase order worth 15 million yuan. The next Asian Games in Hiroshima and the 25th Olympic Games, until the 2004 Athens Olympics, when Chinese athletes won the award, they never passed through the clothes of other sports brands.

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