Ito Yokado sells "Fast Fashion" brand

According to the report of Japan’s Kyodo News Agency, Japan’s Seven & I Holding Group and West Friends’ circulation giant will strengthen their “fast food fashion” business in supermarkets, hoping to increase clothing sales that affect supermarket performance. "Fast food fashion" refers to the sale of clothes with the latest trend elements at a low price.

Fast food fashion is represented by Uniqlo and Sweden's “H&M” and has grown rapidly in recent years. The circulation giant also hopes that the market will compete with the leading ones.

Seven & I Holding Group cooperates with Hong Kong Li & Fung Co., Ltd., which owns several apparel production bases in Asia. From the end of August, it will sell fast-food products jointly developed by the two companies in some of its Ito-Yokado stores, such as selling for 2000-4000 days. Yuan (about 153 ~ 306 yuan) shirt. The group plans to expand the number of stores to about 100 stores by next summer, and sales of fast-food fashion will reach 10 billion yen in two to three years.

Xiyou has been focusing on selling the British fast food fashion brand “George” since 2005. According to the report, 3 sets of women's swimwear, priced at 3,850 yen this year, were well received. The proportion of “George” in apparel sales is about 10%, and the company plans to increase it to 20% by 2013. AEON also stated that it will consider fashioning its own branded apparel in the future.