At the time when many once-popular clothing brands gradually “fade out†of the public's vision, Bosideng, a down jacket brand that remembers childhood memories after 70s and 80s, has followed the trend, with 42 years of time-honored and a popular scene. Just after the end of the double eleven, Bosideng became the first pre-sales clothing brand that broke through 100 million yuan. After the official sale, the sales volume was 200 million yuan per hour. It was launched with the three famous international designers and was launched in 5 minutes. Panic buying; offline stores are open, long queues are more common. (Bosideng flagship store lined up under the line) How did the "Chinese Han Emperor" in the past chase the wave and keep up with the pace of development? Line up the line to line up, Bosideng is "fire" again For many consumers after 70s and 80s, the first down jacket in life is Bosideng. However, Bosideng seems to have faded away from the mainstream people's vision in the past few years and has become the "memory of the previous generation" in the hearts of consumers. This year, many consumers have said that Bosideng’s “Big Screen†mode is open, whether it is the only clothing brand selected for the national brand plan, boarding New York Fashion Week, launching designer joint models, and implanting variety shows. It is difficult to remove the line of sight. The offline stores are completely new, and long queues are common. Many hot-selling items are in the “on-lineâ€. On the online Tmall flagship store, the sales of only one hour in the double eleven day broke 200 million, surpassing the total of the double eleventh full day in 2017. In the end, this year's double eleven, Bosideng ended the omni-channel sales of more than 740 million. It’s hard to hide the love of Bosideng. Chen Yihan, Mo Wenwei and Guo Pinchao wear the most popular PUFF series this year; Scarlet Witches, Elf Prince, and Swan Goddess Adrianne Ho, Chen Linong, Ouyang Nana, etc. Putting on the "Bosideng x International Designer Joint Edition" series, fans have been asked to get the same paragraph. (Scarlet Witch, Elf Prince wearing Bosideng Designer Joint) Previous New York Fashion Week catwalks, international designers co-branded catwalks, etc., also detonated social media at home and abroad, attracting mainstream authoritative media reports. (Overseas media and social platforms have reported Bosideng) As a "national classic" that focuses on down jackets for 42 years, how to achieve the transformation and upgrading of the brand? Awakening of the road, Bosideng really "change" the The consumer market is always changing, and innovation is the driving force behind the brand's future. This year, Bosideng focused on the main business of down jackets and carried out self-innovation in terms of products, channels and brand power. Bosideng strengthens its fist advantage and works with world-class suppliers and designers to continuously optimize and innovate in design, raw materials, technology, process and performance. Not long ago, with Ralph Lauren's former design director Tim Coppens, Mr. Yamamoto's Ennio Capasa, LV and the Parisian family's former designer Antonin Tron, the launch of the "Bosideng x International Designer Joint Edition" series is one of the important initiatives. (Bosideng x International Designer Joint Conference) In addition, this year's new PUFF series, extreme cold series, Disney cooperation series down jackets, etc., combine the current fashion elements and top-level technical craftsmanship, taking into account the warm and fashionable quality design, and are also sought after by domestic and foreign celebrities, once online It is a snap. (Chen Linong, Ouyang Nana wearing Bosideng down jacket) Not only has the product changed significantly, but the image of Bosideng stores has also taken on a new look. On October 20th, Bosideng Shanghai Nanjing East Road flagship store opened grandly. At the same time, in the core commercial districts of major cities across the country, hundreds of Bosideng stores also opened. Beijing Xidan, Tianjin Binjiang Road, Chengdu Chunxi Road and other national landmark business districts have seen a new image of Bosideng stores. It is reported that the newly upgraded flagship store image is created by a team of top French designers to build a one-stop shopping experience center. (Bosideng Shanghai Nanjing East Road Flagship Store) Bosden also made great strides in the creation of brand power. In September, he was invited to board the New York Fashion Week home show, attracting the attention of many big-name stars including Anne Hathaway, "Eagle Eye" Jeremiah Reina, Deng Wendi, etc., causing more than 200 foreign media reports and ins hot discussion. In addition, together with Disney, Marvel, Invincible Destruction King and other big IP launched a joint name, implanted popular variety "Run Man", etc., this is not only a self-innovation of the Bosideng brand, but also marked the return of Bosideng glory to the mainstream. (New York Fashion Week Bosideng show guests, known as the "most expensive" photo) After 42 years of deep cultivation , "China Business Card" is selling well in 72 countries around the world. In fact, Bosideng can quickly return to the public's vision, detonating the mainstream crowd, can not be separated from the 42 years of focus and accumulation of down jackets, in the down, fabrics, crafts, layout and other aspects of continuous innovation. Bosideng and MONCLER use the same down supplier. In terms of fluffiness, 480+ is the entry level, while Bosideng can reach up to 800+, which is called 5A down. Each down jacket has passed at least 62 technicians and more than 150 processes, and has achieved a new breakthrough in the running velvet problem with patented technology. The pinholes are finer and the sewing is more precise, up to 13 stitches per 3 cm. In addition, each down jacket can pass three extreme tests such as -30 °C extreme cold. The excellence of quality has also enabled Bosideng to win numerous domestic and international authority awards and become the maker and promoter of the down apparel industry standard. Reliable product quality and design also laid a solid foundation for Bosideng to explore the international market. Since the first step of international marketization in 1999, Bosideng has been sold to 72 countries including the United States, France, and Italy. The global sales volume has exceeded 200 million pieces, which fully proves Bosideng's leading position in the industry. Bosideng Chairman and President Gao Dekang said that Bosideng has concentrated on the down jacket field for 42 years and has accumulated a strong brand reputation. At present, the quality and professionalism of the products have won the market and consumers recognition, leading the industry. From New York Fashion Week, 100 stores, to the launch of designer joint models, double eleven sales hit a record high, this year Bosideng surprised everyone. In the future, Bosideng will continue to advance with its 42-year focus and best-selling international status in 72 countries, winning the choice of consumers. Memory Lockets,Stainless Steel Necklace,Silver Necklace Fengdeng Jewelry Co., Limited , http://www.aoguejewellery.com
Online queuing line up, why is Bosideng hot again?