Seven wolves advertising was accused of "rich rural entrepreneurs pictured"

Seven wolves advertising was accused of "rich rural entrepreneurs pictured"

Recently, the well-known menswear brand Septwolves released the autumn/winter advertisements for 2010/2011. This group of advertising films can be said to be lineup luxury. It not only brings together four heroes Hu Jun, Zhang Hanyu, Sun Honglei, and Zhang Zhen, but also the famous director Lu Chuan. Spokesperson.

Recently, the well-known menswear brand Septwolves released the autumn/winter advertisements for 2010/2011. This group of advertising films can be said to be lineup luxury. It not only brings together four heroes Hu Jun, Zhang Hanyu, Sun Honglei, and Zhang Zhen, but also the famous director Lu Chuan. Spokesperson.

As everyone knows, Fujian's entrepreneurial self-motivation is quite admirable. Seven-wolves boss Zhou Shaoxiong has stated on various occasions that “cultural innovation” is the future development strategy of the seven wolves. To achieve this goal, seven wolves have launched a series of brand promotion activities. One of the most eye-catching is the marketing strategy of “Celebrity Hall” launched by seven wolves at the end of 2009. Hu Jinjun, Zhang Hanyu, Sun Honglei and Zhang Zhen were invited as the brand spokesperson for the brand image. The industry rumors only conservative estimates of the endorsement fee cost millions, and since then Seven wolves from the media advertising to the store terminal are replaced with a new advertisement shot by the four major players.

Seven wolves shot such a generous display of its strong strength and determination to upgrade the brand, but behind this series of eye-catching action, there is a fatal flaw - the four major movie shoot advertising is not fashionable enough! Seven wolves 2010 spring and summer advertising blockbuster production rough and straightforward, if not seen in the seven wolves store will make people wonder if it is not a seven-wolf version of the cottage, this group of advertising blockbusters and the image of the four major actor, and its "China's first men's brand "The images are far apart, and this group of advertisements has also caused a lot of downfalls. There are fashionistas who ridiculed seven wolves and made a living by transforming the four major players into youths from the urban and rural areas. The newly released seven wolves 2010 autumn and winter advertisements have made a lot of progress compared with the 2010 spring and summer advertisements, and they have not yet shaken off the temperament of the soil. The shape of this group of adverts sponsored by the stylist, Lao Hei, drew many criticisms (who was unknown) and Ming Bo Zhuang Ya Ting tweaked them on Weibo. , I believe they below, there must be a light blue high-waisted leg pants Qiuku ~~~" also blog friends said this group of ads looks like "rich rural entrepreneurs photo."

Just like the great difference between the ideal and the reality, the brand's beautiful ideals and the ultimate performance are often disappointing, and the seven wolves 2010 autumn and winter advertising blockbusters are undoubtedly the most recent case of concern. But don’t despair. According to the official website of Seven Wolves, Michel Comte, one of the world’s four most famous photographers, and John Toll, who won the Academy Award for Best Cinematography, have “joined” seven wolves, including Sun Honglei, Zhang Hanyu, and Zhang Zhen. Hu Jun, Lu Chuan, etc. The seven wolves tailored for the Emperor of the Imperial Academy in the three regions of the Taiwan Straits. TVC fashion blockbusters for Fall/Winter 2010. Let us look forward to the TVC fashion blockbusters for the seven wolves.

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