Thumbs Up at Comic Con in Cannes, France: Cai Fan, General Manager of Xiamen Big Thumb Animation

Thumbs Up at Comic Con in Cannes, France: Cai Fan, General Manager of Xiamen Big Thumb Animation

Let me talk about the gap between domestic animation and foreign animation. At this exhibition, I truly understood one word - internationalization. I am pleasantly surprised to find that the works of a foreign company are quite "internationalized." The animated characters they design have a "feeling" feature. The so-called "accepted by people" means that people in the West look like Westerners, while in the East they look like they have oriental features. Magical!

Their delivery strategy is also very special. They put different important aspects of the design into different countries, to get close to the local culture, integrate the advantages of resources, and then integrate, promote and sell on their own platform to gain audience recognition.

It is this "internationalization" that our domestic animation team lacks. With thousands of years of cultural accumulation in China, China has its own unique and rich cultural heritage and provides a wealth of anime creation themes. Even if you want to use animation to tell a well-known Chinese story, you can try to describe it in an international language. Americans are particularly good at it. Disney's animated film "Mulan" is a good example. Moreover, from the content point of view, some foreign cartoon companies have created animation images that are more profound and emotional.

In fact, domestic animation production has no technical problems, but should be strengthened and improved in terms of creativity and originality, and gradually form its own style and brand. In the selection of topics, design, production, operation and other aspects must have an international perspective, to consider the international market and the audience's acceptance and appreciation of habits, it is possible to occupy a place in the forest of animation power.


The amazing output of domestic cartoons far exceeds the digestive capacity of the domestic market. In India, Pakistan, and some countries in Africa, animation production is very low. There are even gaps in the production of animation. In this way, we can easily take down the low-end market. However, how can we develop high-end markets and where are our strengths?

The lack of an international perspective is a common problem among domestic animation companies. At the same time, most of the domestic animation companies do not have the ability to operate an animation. They are mainly production-based, unable to control creative and animation commercial operations, and in copyright distribution and promotion. Poor and inexperienced channels in business operations have resulted in excellent animation works that are unable to perform overall business operations.

In response to these problems, Xiamen Giant Animation Co., Ltd. hopes to establish a large platform. In addition to operating the existing "Xiaorui and the devil", the introduction of the lack of operating animation resources, or the introduction of other companies' animation image, and strive to develop domestic animation Make greater contributions.